When it comes to customer acquisition,
most marketing teams are operating at 52% of their potential.
Where do you stand?
We surveyed senior direct mail and integrated marketing leaders on their 2026 priorities. Here's what the data showed. Across five dimensions—growth, data, execution, creative, and AI—ambitions are strong. The intelligence infrastructure to act on them is still catching up.
See how your strategy compares.
Get your copy of Direct Mail Growth in 2026: What Marketing Leaders Are Saying
- See what your peers are prioritizing in 2026
- Benchmark your strategy against the field
- See where leaders are investing
- Discover where the biggest gaps and opportunities are hiding
64% of direct mail leaders want AI for targeting, insights, and measurement.
That's exactly what SmartAcquire™ delivers.
Get your custom SmartAcquire Market Opportunity Report.
Your SmartAcquire analysis will help you:
- Identify who is ready to act in your market
- See where you're missing high-value prospects
- Get a clearer picture of motivation, timing, and channel behavior
About Anderson
Anderson helps acquisition marketers close the gap between growth ambition and execution reality, through smarter insight, stronger creative, and more customers.
After four decades of guiding brands beyond campaign execution to true performance engineering, we understand that real growth for today's direct mail and integrated marketing leaders will come from blending predictive intelligence, human-centered creative, and precision activation to deliver more of the right customers.
That's what SmartAcquire™ was built to do.
Anderson | 12650 Danielson Court, Poway, CA 92064, USA | 888.694.5094