When it comes to member acquisition,
most Medicare marketing teams are operating at 47% of their potential.
Where do you stand?
We surveyed senior Medicare marketing leaders on their 2026 priorities. Here's what the data showed. Across five dimensions—growth strategy, operational efficiency, consumer intelligence, creative effectiveness, and digital innovation—ambitions are strong. The infrastructure to act on them is still catching up.
See how your strategy compares.
Get your copy of Medicare Marketing in 2026: What Marketing Leaders Are Saying
- See what your peers are prioritizing for AEP and beyond
- Benchmark your member acquisition strategy against the field
- See where Medicare marketing leaders are investing
- Discover where the biggest gaps and opportunities are hiding
Your peers aren't adding more channels. They're making the ones they have work smarter, with AI powering the shift.
That's exactly what SmartAcquire™ delivers.
Get your custom SmartAcquire Medicare Market Opportunity Report.
Your SmartAcquire analysis will help you:
- Identify Medicare prospects who are ready to act in your market
- See where you're missing high-value Age-In, Dual, and SNP prospects
- Get a clearer picture of motivation, timing, and channel behavior
About Anderson
Anderson helps Medicare acquisition marketers close the gap between growth ambition and enrollment reality, through smarter insight, stronger creative, and more members.
After four decades of guiding organizations beyond campaign execution to true performance engineering, we understand that real growth for today's Medicare marketing leaders will come from blending predictive intelligence, human-centered creative, and precision activation to reach the right members, drive enrollment, and build lasting engagement.
That's what SmartAcquire™ was built to do.
Anderson | 12650 Danielson Court, Poway, CA 92064, USA | 888.694.5094